Netflix was headed to space in a big way. This high-production reimagining of the classic sci-fi show called for a massive campaign to convey its scale. With the show still in production, we had few assets to work with; so we turned a special cast shoot into the anchors of our digital and social campaigns – including the show launch video. Key art-filled out our 360 approach, framing the narrative stakes while introducing the Robinsons, Will, and of course, the Robot.

PRINT: Rounding out the key art finishes, we developed both an eye-catching bus wrap and an OOH concept in which the Robinson’s crashed spaceship literally tore apart the physical structure.

DIGITAL: The campaign played across massive DOOH displays, including a takeover of the World Trade Center, 19 screens of varying combinations, all synced for 10 seconds of maximum impact.

SOCIAL: A special shoot with talent turned storyboards turned into original video assets that introduced the family, teased the crash, and gave a first glimpse of the Robot at the center of the drama.



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