BLACK FRIDAY CAMPAIGN
To break through the marketing clutter of the holidays, we partnered with MeUndies to produce a series of Facebook Live activations that directly impacted online sales.
LIVE BLACK FRIDAY DEALS: We produced a 2-hour FB Live event, including a minute-by-minute run of show starring two underwear-clad hosts. Hitting goals for Likes, Comments and Shares unlocked discounts from 20% off up to a final savings of 35%.
The activation drove the most comments of any MeUndies organic FB post in 2016, reaching over 660k people. And the live audience converted into sales at a rate 15 times more than their average FB traffic.
WHAT’S SANTA (UNDER)WEARING? After our Black Friday success confirmed FB’s algorithm favors live streaming, we created a different way to connect viewers with sales: a seasonal “scoreboard.” Users were invited to vote on Santa’s MeUndies-style.
Every viewer was added to a custom audience list for retargeting ads that featured the exact underwear print shown on the FB live scoreboard per their vote. And cost per acquisition dropped nearly 60%.
NEW YEAR, FRESH ME
A 3-part series helped fans feel their best entering the New Year; from a morning Yoga session to ab-work to texting/DM’ing best practices for dating. We partnered with influencers authentic to the MeUndies brand DNA to host each segment and spread awareness on their platforms.
- Episode 1: Namaste in MeUndies with Miki Ash Galaxy
- Episode 2: Strong Abs for MeUndies with Donald Romain
- Episode 3: Get Dates in MeUndies with RJ Aguiar
We added each person who interacted with any stream to a custom audience to receive sequential messaging featuring the exact pair of underwear that they had just seen. The series received fantastic traction in the community.
- 174,558 views
- 488,121 reached
- Over 2500 engagements