APPAREL

ME UNDIES

Social Media

BLACK FRIDAY CAMPAIGN

To break through the marketing clutter of the holidays, we partnered with MeUndies to produce a series of Facebook Live activations that directly impacted online sales.

LIVE BLACK FRIDAY DEALS: We produced a 2-hour FB Live event, including a minute-by-minute run of show starring two underwear-clad hosts. Hitting goals for Likes, Comments and Shares unlocked discounts from 20% off up to a final savings of 35%.

The activation drove the most comments of any MeUndies organic FB post in 2016, reaching over 660k people. And the live audience converted into sales at a rate 15 times more than their average FB traffic.

WHAT’S SANTA (UNDER)WEARING? After our Black Friday success confirmed FB’s algorithm favors live streaming, we created a different way to connect viewers with sales: a seasonal “scoreboard.” Users were invited to vote on Santa’s MeUndies-style.

Every viewer was added to a custom audience list for retargeting ads that featured the exact underwear print shown on the FB live scoreboard per their vote. And cost per acquisition dropped nearly 60%.

NEW YEAR, FRESH ME

A 3-part series helped fans feel their best entering the New Year; from a morning Yoga session to ab-work to texting/DM’ing best practices for dating. We partnered with influencers authentic to the MeUndies brand DNA to host each segment and spread awareness on their platforms.

We added each person who interacted with any stream to a custom audience to receive sequential messaging featuring the exact pair of underwear that they had just seen. The series received fantastic traction in the community.

  • 174,558 views
  • 488,121 reached
  • Over 2500 engagements

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