Digital / Social Media / Print / Broadcast
Spectrum Networks launched a 24/7 news channel aiming to deliver hyperlocal news across LA’s many distinct communities and multicultural viewers. Our Flyover campaign introduced the brand voice via a series of aerial shots representing their “different POV” messaging, conveying both the breadth of coverage and the hyper-focus on local priorities.
To capture the “different POV” message, we took to the skies for a 5-day helicopter, drone, and techno crane shoot all over LA and Orange County that produced this stunning teaser broadcast spot.
PRINT: You want hyperlocal? We created a first-time-ever tactic of location-specific creative, over 30 unique aerial billboards in a sprawling OOH campaign across Southern California.