Social Media / Influencer / Experiential Campaign
How do you create a social campaign around NOT sharing? We took our knowledge working with A-List entertainment brands and pitched Las Vegas as the ultimate Mystery Box. Through a series of surprise-and-delights, the mysterious hashtag #WHHSH – What Happens Here Stays Here – turned online mysteries into real-world rewards. The campaign evolved from tease content to social scavenger hunts, a fulfillment site, and an influencer play.
Timed to sync with the reveal of Vegas as our Mystery Box, we launched an influencer campaign. Each month, we treated 3-5 social Influencers to a #WHHSH-inspired weekend of food tastings, helicopter rides, spa treatments, backstage access, celebrity moments, even OMG surprises like pushing the button to turn on the Bellagio Fountain.
Throughout the weekend, they captured and posted their experience in real time via photos and video that were shared across their social channels.